🏜️ Brand Identity & Visual Kit – Tumbleweed Overland
Tumbleweed Overland’s identity merges Southwest grit with off-road wanderlust, designed for adventure seekers who “roll with it.” This branding suite captures the essence of desert travel through textured elements and bold visual storytelling:
Primary Logo: A gear-framed emblem featuring mountains, a cactus, and the tagline
“Roll With It”—symbolizing exploration, resilience, and desert roots.
Alternative Marks: Scalable logo versions for merch, social media, and gear tags, ensuring brand flexibility across touchpoints.
Color Palette: Earth-toned hues of sand, stone, and tumbleweed—evoking dusty trails, sun-worn maps, and natural craftsmanship.
Typography: “Carlson Slab” for rugged headers, paired with “TS Qamus” for a grounded, modern contrast in body text.
Moodboard Imagery: Desert landscapes, tire tracks, and tumbleweeds shape the tone—reinforcing the narrative of journey, grit, and self-reliance.
